Improve Your Real Estate Sales Record

Realistically, there are only 3 ways to improve your real estate sales record:

• attract more clients


• attract better clients


• attract more and better clients

Attract more clients

This is the most straightforward approach to improving your record.

More clients will mean more transactions, which in turn will result in higher income.

Basically this approach involves attracting more clients who are similar to the clients that you are already serving.

The best and only way to attract more of these kinds of clients is to improve your marketing.

There are three areas of marketing that can be improved to attract more clients.

Your Website

In today’s market, 80% … or more … of prospective real estate clients search online for their new homes.

Without a strong online presence … ideally in the form of your own website … you will be invisible to the largest source of prospective clients.

If you haven’t refreshed or updated your website in the past 3 months, do it … and the sooner that you upgrade your site the better.

Improving your internet marketing is the single most important action you can take to improving your marketing.

2. Generate More Referrals

As well as searching online, prospective clients also ask their family and friends forrecommendations when selecting a real estate agent.

If you are not keeping in touch with your network contacts and clients, reconnect with them.

Help them remember the great client service that you deliver so they can make referrals to you.

You can also use your blog and website for maintaining relationships with your referral sources.

3. Prospecting

In today’s high-tech world, it’s easy to forget the importance of personal interactions with prospective clients.

Extricate yourself from the computer and phone … get out to connect with prospects.

There is no telling how many people might become more interested in buying or selling once they learn how you can help them.

Attract Better Clients

From a marketing perspective, better clients buy and sell real estate more frequently, buy and sell higher priced real real estate or both.

In order to improve your real estate sales record by attracting better clients, it will be necessary to focus on a different target market.

This process starts with thoroughly researching your proposed new niche market.

Learn as much as you can about this market to ensure there is a good fit between thismarket segment and your skills and resources.

In addition to increased networking focused on your new niche market, apply the three approaches to attracting more clients as set out above.

This will help you increase your profile and credibility in the new niche, which in turn will help attract better clients.

Attract More And Better Clients

This is the most challenging approach to improving your real estate sales record.

It means undertaking all of the approaches listed above.

Huge as the challenge may be, it is not impossible.

The best way to start is with a whole new marketing plan.

Based on your past achievements, you will create a real estate marketing plan will help you connect with a succeed in your new market.