12 Guidelines For Success

12 Guidelines For Success

by ADMIN on SEPTEMBER 3, 2012


Here are 12 guidelines for success that will help you achieve your desired outcomes, regardless of what your business is.

Like all success tips, these guidelines represent quick and easy starting points for making the necessary changes to achieve better results.
1. Align Your Personal and Business Goals

Aligned goals means that achieving your business goals will lead to the achievement of your personal goals easily and effortlessly.

Aligned goals:
double your rewards: you achieve your desired personal and business outcomes
produce a single focus
reduce time and energy wasting diversions

The best way to bring about this alignment is to do what you value and believe in.

To learn more about aligning your personal and business goals, see Chapter One of the ebook, How To Achieve Better Marketing Results…Sooner.
2. Plan to Succeed–Work Smart Not Just Hard

Success in any field requires a huge time commitment. Ensure that you can commit the necessary time.

In order to succeed, it it is better to work smarter and not harder.

The best way to work smarter and not harder is to set and work to achieve S.M.A.R.T. goals.
3. Use More Resources Better

In one way or another, all 12 guidelines for success will help you make better use of your existing resources.

Few resources offer more potential for making better use of your resources, than the Internet.

Among its other benefits, the Internet provides the opportunity to effectively communicate with people you know and people you don’t know, regardless of where they live.

It allows you to effectively communicate and keep in touch with prospects, clients and contacts.

At the very least, you will need your own unique website for attracting…andsatisfying...the best clients.
4.Do What You Do Best, Delegate The Rest

Most people will try to help if they can.

If people like you they might help; if they don’t like you they won’t help you.

To help others help you:
ask them for help
be specific
listen to their response
acknowledge their response





Of the 12 Guidelines For Success, guidelines 1-4 apply to personal considerations…factors that focus in you and who you are all about.




Guidelines 5-8 of the 12 Guidelines For Success, apply to actions that focus on factors other than specific client interactions.


5. Define And Work Your Market Niche

Market Niche

Successful niche marketing depends upon going narrow, going deep and helping your prospects select you instead of the competition.

To succeed in a niche market includes learning everything there is to know about your niche markets.

Helping prospects select you means offer them a compelling reason for choosing you instead of the competition.

To learn more about offering prospects a compelling reason for choosing you, see Chapter Eight of the ebook, How To Achieve Better Marketing Results…Sooner.
6. Learn Everything You Can About Your Clients

All clients:
will benefit from your service
have personal goals hopes and dreams
demand and are entitled to receive your best

To learn about your clients’ changing needs, continuous market segment research is critical.
7. Overcome The Challenges That Face You

All successful people share three characteristics:
commitment
tenacity
willingness to learn from others

Regardless of what service you provide or what market you are in, you will face most if not all of these challenges:
a competitive marketplace
educated clients
information explosion
difficulty entering a new market niche
negative perception of real estate agents
prospects don’t know you

Consistently following these 12 guidelines for success will help overcome these challenges.
8. Continue To Do What You Well…But Do It Better

To survive in today’s competitive marketplace, you must have some level of competence in many areas.

However, success requires more than mere competence. To thrive over the long term, you must continue to get better at everything that you do.


Guidelines 9-12 of the 12 guidelines for success apply to specific client interactions.


9. Communicate to Attract Prospects

Marketing Communications

Attract more and better prospects by offering them a compelling reason for choosing you.

Help them understand what distinguishes you from the competition and the benefits that they will enjoy from hiring you.



10. Communicate to Convert Leads Into Clients

New clients:
replace clients whose transactions have closed
have a lifetime value that represents the revenue that you will receive during the time when these clients continue to select you as their agent
are the first stage of the client pipeline that results in the referral of pre-qualified leads.

Effective follow-up is a key ingredient of converting leads into clients. It also allows you to showcase your right stuff.

To ensure that you follow up consistently and effectively, develop and a good follow-up system.
11. Communicate to Satisfy Clients Understand And Meet Their Needs

Clients demand quality service.

It is the quality of your service that most distinguishes you from the competition.

By monitoring client satisfaction you can improve the overall quality of your service.
12. Communicate To Help Your Clients And Contacts Make More Referrals To You

Referrals are the largest single source of new clients.

The best way to generate referrals is by developing and following your own referral system.

Clients, family members, friends, referral partners and network contacts can and will make referrals to you.



You do however have to ask for referrals and make it easy for people to make referrals to you.

To ensure an ongoing flow of referrals, keep in touch with your contacts regularly.