By Farah Wahida:
Aeon Co Ltd is investing RM100 million to refurbish and rebrand 26 Carrefour outlets here, following its successful acquisition of Carrefour Malaysia for €250 million (RM1 billion) in October 2012, reported The Sun Daily.
According to Nagahisa Oyama, Vice President and CEO for ASEAN region at Aeon, RM50 million will be used to rebrand Carrefour to Aeon BIG (M) Sdn Bhd.
The rebranding and refurbishment exercise are currently ongoing, but the former is set to be completed by April, while the renovation is scheduled for completion by year-end.
So far, two hypermarkets — one in Kota Damansara, Selangor and the other in Jalan Ipoh, Kuala Lumpur — have been fully rebranded and refurbished, noted Oyama.
“We are currently integrating Aeon and the former Carrefour to look into synergising our resources.”
“After the rebranding exercise, we expect to open three to four Aeon Big stores every year to compete with the existing players in the Malaysian hypermarket industry.”
Moreover, Aeon, a Japanese supermarket operator, has no plans to close any of the Carrefour Malaysia outlets, noting that it employs 4,000 workers.
Aeon Co Ltd is investing RM100 million to refurbish and rebrand 26 Carrefour outlets here, following its successful acquisition of Carrefour Malaysia for €250 million (RM1 billion) in October 2012, reported The Sun Daily.
According to Nagahisa Oyama, Vice President and CEO for ASEAN region at Aeon, RM50 million will be used to rebrand Carrefour to Aeon BIG (M) Sdn Bhd.
The rebranding and refurbishment exercise are currently ongoing, but the former is set to be completed by April, while the renovation is scheduled for completion by year-end.
So far, two hypermarkets — one in Kota Damansara, Selangor and the other in Jalan Ipoh, Kuala Lumpur — have been fully rebranded and refurbished, noted Oyama.
“We are currently integrating Aeon and the former Carrefour to look into synergising our resources.”
“After the rebranding exercise, we expect to open three to four Aeon Big stores every year to compete with the existing players in the Malaysian hypermarket industry.”
Moreover, Aeon, a Japanese supermarket operator, has no plans to close any of the Carrefour Malaysia outlets, noting that it employs 4,000 workers.
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