A property description is the meat of most promotional material. When buyers read a property description and are convinced of the information incorporated in it, they’ll set a viewing appointment with the private seller. Therefore, it’s necessary for private home sellers to know how to write convincing and credible property descriptions.
If you can’t persuade and convince potential buyers initially through this means, negotiating with them in person will be even more difficult. The inability of any private seller to create an effective property description is going to be unfavourable.
It’s vital that you are credible and assertive in your property description so people will know that you are good at what you are doing. The possibility of having appointments with potential buyers with great offers will become higher. Writing an outstanding and believable property description greatly affects your chances of having your property sold.
1. Know what attracted you to your property
First and foremost, you have to know what key features attracted you to your property. As the owner, you have firsthand information in terms of the assets and features your property possess. In a property description, you ought to be able to showcase and inform the readers of these features.
For example, if your property is located close to a famous tourist destination, you could mention this in your description. Be specific in your description and avoid vague adjectives.
2. Translate property features into benefits
People must be made aware that your home is a good buy when they read your property description. In writing it, make sure that each detail you give serves a purpose. In addition, you must translate your property’s features into benefits.
For instance, a four bedroom house can be described as “plenty of space and suitable for a large family”. Doing such makes the feature more convenient and useful.
3. Avoid over describing your property
A lot of property descriptions published today are impressively well written. But a number of them are actually not factual and are just mere bluff to sell properties which do not really live up to what their descriptions say. Property descriptions are used to attract home buyers but not to the point of exaggeration.
As mentioned earlier, be specific with your descriptions and avoid over describing your property. Instead, stick with the facts and write about them in the most appealing manner.
Be credible and honest with the information you write in the property description because you don’t want to disappoint an interested buyer when he visits and can’t see the things you’ve written.
4. Describe how your property provides solutions
In a property description, it helps to mention details that would provide solutions to home buyers’ longstanding problems. For instance, you can mention the close proximity of your property to a health facility if you have in mind retired individuals as prospective buyers. As well, you can emphasize the accessibility of shopping malls and other recreational facilities for families with children.
5. Include a call to action
Lastly, you must tell your readers what to do after they read your property description. They must feel that they are an active participant in this interaction and that they need to do something.
In most cases, you should encourage your readers to pick up their phone and call you or visit you during your Open Home. This is a call to action. It needs to be incorporated into your property description since, as a home seller, it’s want you want to happen in the first place.
You should strive for excellence in every promotional activity you undertake as home sellers. Property descriptions must be taken seriously and written with skill. It not only serves to entice and attract potential buyers but also sets your reputation and credibility as a private seller.
Your property description, together with your headline and photos, go a long way in promoting your property and eventually getting it sold. Hence, make sure you do it right.
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