Revitalised Plaza Phoenix signs on new anchor tenants

KUALA LUMPUR (July 9, 2012): Cheras Sentral Shopping Mall, the former Plaza Phoenix in Cheras, has secured seven anchor tenants for the refurbished mall slated for opening later this year.

The anchor tenants include TGV Cinemas, Jaya Grocer, Celebrity Fitness, CYC World Mega Leisure World, Moon Palace Chinese Restaurant, K-Box Karaoke and Dynamic Trial Sdn Bhd. These tenants will create a key focal point in each of Cheras Sentral's retail and entertainment zones.

According to Malaysia Land Sdn Bhd (Mayland) general manager (retail) Michael Chee, the entry of the tenants signifies a renewed confidence in Cheras's retail scene and a show of support behind Mayland's initiative to rejuvenate what has been a significant blot on the visible landscape for almost ten years.

"The right ensemble of tenants is tantamount to the long term success of a mall and equally important is the procurement of enterprising tenants who see beyond bricks and mortar to recognise that a venue will be a shining beacon of success," he said.

Mayland, to some, was regarded as a white knight when it purchased a majority stake in Cheras Sentral, which included all land and parking facilities. The company then redeveloped the entire property while extending the building without any burden to other strata-title owners.

"We had sourced for credible national and regional brands that advocated the redevelopment of the mall. The demographics of Cheras has changed over the last ten years and is continuing to change, so the need to adapt to a continually evolving populace is paramount to success," said Chee.

Mayland is founded in 1995 by Tan Sri David Chu. Among its developments include The Elements in Ampang, Palazio in Johor Bahru and Regalia on Jalan Sultan Ismail.